About Us
You generated over $600 billion worth of content in 2024.
Do you really need another tool to generate more?
Creating more content is easy. Creating good content is harder. Creating good content and deploying effectively to drive real business outcomes is Herculean.
Because let’s face it: no one has ever gotten a promotion because they published 50% more blogs, and your boss’s boss doesn’t care how many e-books you produced.
We built Diego.AI because marketing AI sucks!
When AI martech tools are built by people who have never worked in marketing, they end up solving the wrong problem, or solving the right problem in the wrong way. It’s no surprise that a recent MIT study found that 95% of AI initiatives are failing: just knowing how to build isn’t enough. You have to know what you’re building and why you’re building it. There’s no substitute for deep domain expertise.
The solution is thoughtful tools, built deliberately by people who have worked in the marketing industry long enough that we understand why those tools are needed, what they should do, and where the fulcrums are for maximum leverage. We built Diego.AI as an internal tool to solve real problems we were facing every day, and we figured other content marketers might be having the same problems. And we built it while being careful to respect the people working in the field, and the strengths of AI as it exists today.
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Let’s stop moving fast and breaking things; lets try slowing down a bit so we can fix them.
Solving the content marketing challenges that matter
Diego.AI is a content marketing management assistant that helps brands get a handle on their catalogs so that they can create smarter, deploy effectively, and measure completely. Think of it as the world’s most helpful editorial assistant rather than as a mediocre copywriter that uses too many em-dashes. By focusing efforts on the things AI is good at (categorization, analysis, structured metadata, identifying patterns), Diego.AI optimizes for outcomes and aligns marketing departments with real organizational goals instead of production or output metrics.
➀ Understand Your Content
Get visibility into what you’ve already produced by topic, keyword, audience segment, buyer journey stage, or intended outcome. See your entire content pool in one place and one standard format.
➁ Identify Opportunities
Use insights to identify gaps, opportunities, and optimization potential across the entire content lifecycle so that you know what’s working and what isn’t instead of guessing and hoping.
➂ Create Consistent Wins
Build scalable, repeatable content motions that generate results in a predictable manner. Run your content marketing program like a real system rather than an experiment in creative writing.
Built by people who know content
Alex Mouravskiy
Founder, Tech/Strat
15 years leading an award-winning content marketing agency working with startups, SMBs, and enterprises including Square, Medtronic, Gladly, AdRoll, and more.
Ask me about: The trashy summer thriller I’m writing.
Stephen McElhinney
Founder, Tech
24 years in web development, including roles at Ireland’s biggest telecom provider, Ryanair, and HubSpot, the leading global martech provider. Designed and developed custom CMS for Trinity College Dublin, the #1 ranked university in Ireland.
Lauren Fairbanks
Founder, Ops/Sales
20 years in operations and leadership roles at marketing agencies, non-profits, and arts organizations. Has sold marketing services to F50s and mom & pops alike while wrangling teams of creatives — the hardest job of all.